This is also the challenge facing PR today. After all, it is possible to create a lot of different recipes from the same basic PR 'ingredients'. Curiosity, creativity, access to information and even fun are all part of the Designer PR experience. By moving PR in to the realm of the of the open-minded we can have an even bigger impact on our environment. Designer PR describes what is happening to the field very accurately. By using the 'PR toolkit' more effectively and creatively, there is no limit to what PR can became, and what PR can mean to the world!
Thursday, February 19, 2009
Respond Designer PR
The concept 'Designer PR' is very new and exciting! Technology is now guiding us and we should not be afraid to make use of these new opportunities to be found in information exchange and interaction. It its now possible to build personal, local and global relationships in way that previous generations never thought possible.
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True, it also gives us as students a chance to grow as a creative PR practitioner and not just focused on he business side of PR.
ReplyDeleteI totally agree with you. Technology coupled with creativity can bring the most amazing ideas to life. In the current financial meltdown, it is imperative that we start embracing the technology available and use it to its fullest potential. It can save time and money – which means more clients satisfied.
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